Pop

the deets

Duration

January 2021 - February 2021

Collaborators

Product Designer (Web), Lead Product Designer, Engineering, Product Manager

Company

Pop Social

Info

Pop is a mobile app aiming to help college students find friends, with users' names and faces anonymized. I designed and launched Quiz.

project overview TL;DR

THE ASK

Design and release "Quiz"

Pop had been seeing a decline in new users and low user retention rates. I was tasked to carry out their concept for a new feature that would attract new users and increase user engagement

MY ROLE

Product designer

✓  Design and prototyping
✓  Lead user testing
✓  Product strategy
✓  Design system contributions

TAKEAWAY

Roll with the punches

I had one month to design, prototype, and validate a new feature, while managing pressures from the product team and engineering constraints. Everything moves at light speed in a startup, so I learned to keep on trucking.

If you're short on time, feel free to read past the process.

design considerations

Too many typefaces

Pop's design system utilizes too many (3) sans serif typefaces. We need to standardize this.

Pop is not a feature factory

We need to find a permanent home for quiz and make it valuable enough for users to want it to stay.

Unsophisticated iconography

The apps we're competing with in this space have elegant, sophisticated icons. Our look and feel is coming across as young.

quiz at a glance

Quiz is a feature where students can answer personality questions and post the results on their user card. It's supposed to feel fun, approachable, and rewarding enough to keep users coming back for more.

Quiz Content

Users shouldn't have to change their mental model of how the app should work. I designed Quiz to feel familiar, and behave the way other interactions on the app do.

Results and Invites

Again, a good product is consistent. I designed results to look just like the home screen carousel - further cementing Quiz's place within pop.

Edit Avatar

I integrated ways for users to show off their results and in doing so, allow users to be rewarded while generating buzz for the feature. Here, users can customize their avatar from being the Pop "Pochi" to their quiz result.

outcomes

Positive metrics

In the first week of Quiz's launch, Daily Active Users rose by 100%, and Weekly Active Users increased by 40%.

Pop beat the "feature factory" allegations as Quiz earned a permanent home in the app.

pop social

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