How might we attract new users and increase monthly active users and retention rates?
Pop wants to release a new feature called “Quiz” to help attract and engage new users, and they need designers to take the product from concept to launch. Our job is to design for both the mobile and web experiences, one to retain current users and the other to bring in new ones. Additionally, Quiz has to feel in place with the rest of the app and stay consistent with Pop’s current branding and mission statement.
January 2021 - February 2021
Product Designer (Mobile)
Sri Narasimhan, Arely Mancia (Web)
Pop is a gamified social mobile application that aims to help college students find friends. What makes pop unique: names and faces are anonymized. Learn more here.
I was tasked to design the Quiz feature for the mobile side, including both design and research responsibilities, through implementation.
How can we quickly get this in the hands of users and leave them wanting more?
This is an experiment to see if Quiz will really help attract users and gain retention. Because it’s an experiment, we want to roll out a minimum viable product (MVP) to get our feature out the door and get data from real users to improve the product. If the product is a success, we will iterate on the original design from there.
What is the minimum this quiz needs to do in order to satisfy our users?
Through our product strategy meeting with PMS and engineers, we discussed the acceptance criteria for our first quiz:
We designed lo-fi screens and presented them to developers and users gathered their feedback. Overall, our feedback was positive, but we received a few notes to make the product more intuitive and straightforward for dev to build. Here are a few of the decisions we made:
After gathering feedback on our lo-fi concepts, I went back into Figma for another iteration. Here, I integrated some visual design elements, and after a round of feedback sessions with users and the product team, we made a few decisions to take with me in the hi-fi stage. Here are some of those improvements and decisions:
What did I learn, and how will we be measuring the success of Quiz?